Evolution of the Handbag

The History of Handbags

Handbags have been part of (fashion) history since the 14th century when Egyptian hieroglyphs show women carrying bags attached to their hips filled with their cherished possessions. Even 700 years ago, handbags served other purposes other than their practical use for carrying goods. Women embroidered their bags with precious metals and jewelry as a way to distinguish them and portray a level of affluence to others.

Throughout the centuries, handbag designs became smaller and more practical to be used on a daily basis. Designers had begun experimenting with different dyes and leathers to produce quality goods. The lower costs and higher availability of purses allowed women to accessories their outfits with a variety purses for different occasions.

The evolution continued through the mid 20th century when designers such as Louis Vuitton, Hermes and Chanel transformed the "accessory" into the focal point of an outfit, and utilized only the highest quality materials for their purses.

Fast forward to the 21st century and not much has changed. Worldwide handbag sales revenues are in the Billions and there are as many handbag designs as there are people who can afford them. Much like 14th century Egypt, women use purses and handbags to make a fashion statement and with designer handbags costing over $10,000, it's way to portray wealth and success. With the rise of unknown, yet highly talented and forward thinking young designers, fashionista's are less concerned with price tags and labels and value the uniqueness of designs. ZipIt handbags and purses, with their full line of zipper constructed purses and bright vibrant colors are representing the next evolution in the industry.

The Zipper and Zip It Bags

Innovated and Designed in 2003 by Ishai Halmut, an enterprising textiles and technology student at the renowned Israeli College of Engineering and Design, ZipIt bags represent the keystones of any lasting bag design: quality, style, and functionality. ZipIt bags were the highlight of the 2009 Spree Expo in Boston and beat out hundreds of other exhibitors and named the Product of the Year! In the years following the company won similar accolades as being the most innovative product in European trade shows.
Classic ZipIt bags emerged as a statement of lifestyle: a line of deliciously, colorful carry-alls designed for fun, function and fashion. The element of surprise is inherent in each bag, as a long zipper is closed, to create a sporty tote for school, beach, sports, evening or every-day use.

Much more than a handbag line, product designs include zipper bags in the form of a change purse, clutch, backpack, tote and shoulder bag - all of which are durable and washable.

Crafted in a range of colors, sizes and shapes - with one or two shoulder straps or a pair of back-pack straps - the Classic ZipIt bags are a huge hit with people of all ages, who appreciate ingenuity and dare to wear their attitude on their shoulders.

The Classic ZipIt purse was the flagship product to wear the Classic ZipIt Tag, touting the brand that is recognized for its teeth worldwide!

World wide popularity and demand resulted in over 5 million ZipIt bags being sold in over 35 countries. In an effort to keep up with growing demand, the ZipIt design house and Raro Connection teamed up with Amazon.com to launch the official ZipIt online store in 2009. With over $1 Billion dollars in sales per year, Amazon.com has become the perfect partner to serve ZipIt's growing consumer base.

The ZipIt line has become much more than an accessory, but the focal point of the modern, fashionable, and trendy minded consumer. The future promises to be functional, fashionable and fund!